Wednesday, May 23, 2012

Just A Pinch Recipe Showcase

Do you know what I do?  I am the PR/Social Media Manager for Just A Pinch Recipe Club, a new online social network devoted to food and recipe-sharing. And. I. Love. It! Perfect job for a self-described food enthusiast who likes to spread the good word, no? The site is devoted to celebrating real food from real cooks. We don’t mess around with celebrity chefs and fancy techniques – the purpose of the site is to make the regular home cook preparing food for his or her families the focus. There’s a really authentic, communal spirit about the site, which boasts discussion groups, live messaging and photo/video sharing beyond the core recipe-sharing piece.

At just two years old we’re growing like CRAZY. We nearly have a 1/2 million members, we have more than 90,000 recipes posted (all user-generated, a major point of distinction among our competitors), and the social functionality is causing people to start calling it the “facebook of recipe-sharing.” Basically we’re awesome. (Blatant plug? Heck yes – I’m in PR people!!). Anyway…

As the PR/Social Media gal, I’m in charge of working with journalists both in our members’ home towns, while also telling our unique start-up story to national outlets. I also manage our Facebook, Pinterest, Twitter, TumblrGoogle+, Instagram and YouTube presences.

One of my very favorite parts about my job is planning and managing our Blue Ribbon Recipe Showcases. We run national recipe contests quarterly, and as part of the prize we fly the winner to Nashville for a $1,000 shopping spree at The Viking Store (small world ‘eh?), Grand Ole Opry tickets, and a Recipe Showcase where they prepare their winning recipe in front of a live audience! They are so stinking fun. We invite regional club members to attend, and when everyone gets there, it’s like one big love fest! Everyone is so kind, and happy to meet fellow cooks in person.

Recently one of our contest winners, the fabulous Melissa Sperka, asked me to write a guest post on her blog, Melissa’s Southern Style Kitchen. Check it out here. I was so proud and honored she asked!

Here are some photos from the last Recipe Showcase featuring the charming Jackie Mento. You can also check out the video of Melissa’s showcase  here.

Jackie Mento, Cookie Celebration winner, with her “Hazies” hazelnut cookies!

Taping Jackie’s pre-show interview

Jackie, preparing her Hazies in front of a live audience

On the left is Janet Tharpe, Just A Pinch Food Editor, winner Jackie, and Melissa Sperka, former contest winner and Showcase emcee!

At Viking during Jackie’s $1,000 shopping spree!

The next Showcase will be in June or July for the Heirloom Recipe Contest. We challenged cooks to submit family – that is, heirloom – recipes along with the family stories that go with them. Did you know we got more than 1,ooo entries?! That’s A LOT! We’ll announce the winner in a couple of weeks on the site. Check it out! (There’s that PR thing again…)

Just a little window into my world. I feel so lucky to have found Just A Pinch and really look forward to the future. We’re only two years old and we’re growing so fast. I’m excited for what’s to come!


6 Responses to “Just A Pinch Recipe Showcase”

  1. 1

    Melissa's Southern Style Kitchen — May 23, 2012 @ 6:00 pm

    Great post Annakate…and yes, the Showcases are so memorable!!

  2. 2

    jackie mento — May 23, 2012 @ 7:02 pm

    Annakate, you are a WINNER yourself! You and all the people at JustaPinch made the experience of winning the Cookie Celebration contest such a memorable experience for me and my 2 sisters. You thought of every last detail. We were so surprised and delighted from the first moment of interacting with you to set up our trip and right through the last moment of getting on the plane to return home. And yes I am jealous of your job. It seems like a dream job and you do it so well. Kudos to you and everyone at JustaPinch for having an idea and implementing it in such a way that makes us all glad we love to cook and share our life with others that do too!

  3. 3

    Becca Stinson — May 24, 2012 @ 5:31 pm

    Love this post, Annakate! So great to get a glimpse into your job. It sounds so dang awesome.

  4. 4

    Lesley — May 31, 2012 @ 4:57 am

    That’s quite a prize, but I have to say that the part about the live audience is terrifying!

    Also, I find myself using sites like Just a Pinch a lot more because of better details and feedback on recipes. Particularly with baking, it’s good to know a lot of helpful extra information.

    • Annakate replied: — May 31st, 2012 @ 7:50 am

      Ha! The live audience piece is less terrifying than you’d think. The audience is composed of almost all Just A Pinch members who are happy to be there and meet one another – they’re really positive and friendly events. But I hear you – getting up in front of any kind of group can be daunting! Cool insight into the comments. That’s one of the best parts of the site – the feedback is so authentic. Thanks for the comment, Lesley!

  5. 5

    La Aguacate — April 28, 2013 @ 3:15 pm

    […] the original recipe from a user on (I work there – read more about that here) but I changed up the seasonings and added an egg to bind it all […]

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